Outkast Tackle

OUTKAST

Outkast Tackle

Outkast Tackle was founded in Minnesota in 2001 with a hyper-focus on meeting the needs of anglers in the upper Midwest. As they continued to grow, they wanted to modernize the brand to appeal to a broader audience. The project started with a new logo that is a  contemporary evolution of the old logo in an effort to maintain familiarity with their solid customer base. The new brand identity is bold and confident, just like the bait they produce.